We wanted to take a moment to feature one of our longtime clients – AdWill. Everyone knows mobile advertising is the forefront and the new frontier of the advertising world. AdWill is the company making it happen by allowing advertisers to attain millions of display advertising impressions on mobile via access to a multitude of the most robust exchanges on the market. Instead of having to buy from one source at a time, AdWill allows it’s clients to purchase from providers such as JumpTap, Smaato, BuzzCity, and more all from one place. Having this ability to have such widespread access through one interface is invaluable.
AdWill outlines what they can do for clients on their site
“AdWill enables mobile marketers to target the highest-value users. Our algorithms adjust ad placements over time to maximize performance and bring out the power of real-time bidding. AdWill is integrated with mobile real-time bidding (RTB) exchanges and programmatically buys ad inventory from over 70,000 mobile apps and websites.”
We are really excited to be working with AdWill and can’t wait to exponentially increase the number of clients working with them this year through our specifically crafted social media and search engine marketing strategies.